Category Archives: Direct Response

D.C. Circuit Silences ‘Soundboard’ Marketing Calls

Posted on May 23, 2018 by William I. Rothbard

The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) bans robocalls (automated or prerecorded messages) made without the prior express written consent of the recipient. In reliance on a 2009 FTC staff opinion, the telemarketing industry believed it had found … Continue reading →

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FTC Shuts Down Sellers of Amazon Stores for Violating ‘Biz-Op’ Rule

Posted on April 17, 2018 by William I. Rothbard

After its promulgation in 2012, I wrote a piece entitled, “Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?” specifically asking about the marketing and sale of web stores. The text of the rule seemed to indicate that the … Continue reading →

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Telemarketers Celebrate Rare Regulatory Win

Posted on April 3, 2018 by William I. Rothbard

For years, with every unwelcomed – and at times infuriating – robocall Americans received, the tide of consumer and regulatory backlash against the telemarketing industry steadily rose toward an inevitable crashing crescendo. The dam finally gave way in 2013, when … Continue reading →

Posted in Direct Response, FTC | Comments Off on Telemarketers Celebrate Rare Regulatory Win


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