Category Archives: Direct Response

FTC Issues Negative Option Marketing Enforcement Policy Statement

Posted on November 10, 2021 by William I. Rothbard

No marketing method has incurred the wrath of the Federal Trade Commission, with more dire consequences (asset freezes, receiverships, ruinous monetary judgments) to the targets of its wrath, than continuity, subscription or auto-renewal plans containing a “negative option” feature (under … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Issues Negative Option Marketing Enforcement Policy Statement

FTC Unveils Sweeping New Enforcement Strategy Following AMG

Posted on October 20, 2021 by William I. Rothbard

So, you’re an advertiser and one day a thick package arrives in the mail from the Federal Trade Commission.  It’s a letter accompanied by a notice of “penalty offenses” and a bunch of FTC cases. You’re not under investigation as … Continue reading →

Posted in Direct Response, FTC | Comments Off on FTC Unveils Sweeping New Enforcement Strategy Following AMG

FTC Successfully Fends Off AMG Attacks on Judgments

Posted on October 13, 2021 by William I. Rothbard

Within hours of the Supreme Court’s landmark decision in AMG Capital Management v. FTC last April overturning forty years of precedent to hold that the FTC cannot get money judgments in a direct federal court action (for discussion, see “Supreme … Continue reading →

Posted in Direct Response, FTC | Comments Off on FTC Successfully Fends Off AMG Attacks on Judgments


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